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ABM, Ad Campaigns
Must read: a new survey to PPC managers provides key findings of click fraud in 2022. Check out the detailed results here. Read More »
Amazon, Resources
This blog highlights 4 Amazon PPC resources to help advertisers prepare for Amazon Prime Day, October 13-14, 2020. Read More »
PPC Advice, PPC Strategy
Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps. Read More »
Analytics, How To
Effectively (and quickly) analyzing your data is critical when it comes to PPC performance. This article covers secondary dimensions, advanced filters, and pivot views to help you better segment and view your performance. Read More »
Resources, Search
In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns. Read More »
Conversion Rate Optimization, Display
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about. Read More »
Ad Settings, PPC Strategy
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360. Read More »
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