Must read: a new survey to PPC managers provides key findings of click fraud in 2022. Check out the detailed results here.
Continue Reading Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Get Ready For Amazon Prime Day! [Amazon resources]
This blog highlights 4 Amazon PPC resources to help advertisers prepare for Amazon Prime Day, October 13-14, 2020.
Continue Reading Get Ready For Amazon Prime Day! [Amazon resources]
Getting Started with Programmatic Advertising
Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps.
Continue Reading Getting Started with Programmatic Advertising
Key Google Analytics Features For Effectively Analyzing Data
Effectively (and quickly) analyzing your data is critical when it comes to PPC performance. This article covers secondary dimensions, advanced filters, and pivot views to help you better segment and view your performance.
Continue Reading Key Google Analytics Features For Effectively Analyzing Data
[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns.
Continue Reading [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
New Research! The State of PPC
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
[Hero Academy Video] Overview of Frequency Capping
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.
Continue Reading [Hero Academy Video] Overview of Frequency Capping
Free PPC Training for the Noobs at Your Agency
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
Continue Reading Free PPC Training for the Noobs at Your Agency
New Research! The State of Paid Social
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
Client Presentations: A Guide For Sophisticated Digital Marketers
The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way.
Continue Reading Client Presentations: A Guide For Sophisticated Digital Marketers
The Automation & Online Trends Marketing Managers Need to Know Today
In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...
Continue Reading The Automation & Online Trends Marketing Managers Need to Know Today
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
Continue Reading Announcement! The 2019 PPC Hero Summit is March 6th
