Get the fundamentals you need to set up and optimize successful call-only campaigns!
In 2014, mobile marketing generated more than 17 billion ad dollars, according to eMarketer. With the rise of mobile search, consumer behavior has changed. Not only should you understand the new mobile consumer, you should be revising old practices and breathing new life into your mobile search campaigns.That’s why we, along with our partners, have compiled this toolkit stuffed full of tips, checklists, guides, whitepapers, and webinar recordings to help guide you in the process of setting up and optimizing successful call-only campaigns.
Presented by Invoca, Ringpartner, and Hanapin Marketing, this toolkit includes FOUR whitepapers and guides, TWO checklists, TWO webinar recordings, and a handful of other resources for your benefit!
This toolkit contains:
- Paid Search for the Mobile Era
An ebook and a beautiful infographic on understanding the new mobile consumer and call intelligence
- Driving More Conversions with Call Intelligence
A case study by Invoca on how they optimized paid search to drive 50% more conversions
- Maximizing Results with Call Intelligence
A step by step audit to help you drive more calls from your PPC campaigns
- Getting the Most from Your Call-Only Campaigns
Informative whitepaper on getting the most from your call-only campaigns in Google AdWords
- Glossary of Click-To-Call Terms
Definitions and descriptions of the terms used in the click-to-call industry
- Call-only Search Campaign Setup and Checklist
Guide and checklist to make sure you are setting up your call-only campaigns correctly and efficiently
- Call Tracking for PPC Search Ads: What You Need To Know
Comprehensive guide on everything you need to know for your call-only campaigns
- Killer Strategies To Win with Click-to-Call
Webinar recording presented by Hanapin, Invoca, and Ringpartner
- Live Demo – Invoca for Search
Webinar recording presented by Invoca