Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seem overwhelming and not worth the time. There’s gotta be a better way, right? The simple key: pivot tables.
In this new live webinar, Hanapin expert and PPC Hero blogger Alaina Thompson will show you four easy-to-build pivot tables to run effective search query reports… in less than 15 minutes.
You’ll solve Excel problems like:
- An ad group that is far from meeting CPL goals
- A campaign that is not meeting ROAS goals
- Extra budget is available for one campaign that rarely spends the full budget as is (meaning you need some keyword expansion)