Now that you know the basics, it’s time to take your LinkedIn ads strategy to the next level.

No joke. When it rains, it pours...UPDATES.

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

With the changing times comes the challenge of testing new AI features, discernment about how to utilize new features to optimize your post-click experience, and all while staying compliant with Google’s restrictions.

You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.

Google announced yet another high-impact update to exact match keyword targeting just last night, and we just have to talk about it.

What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.