What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the words you use and if you include a brand name? Does it matter what that brand name is? What about including gender?
Join Hanapin and Elizabeth Marsten, Director of Paid Search at CommerceHub, an avid conference speaker, and a 2016 Top 25 Most Influential PPC Expert, for a quick look at some CommerceHub conducted product title tests and see what you might want to take away and test yourself.
You’ll get expert PPC tips like:
- Why it matters how you structure your product names
- Testing ideas for product titles
- The impact of gender and color attributes