When advertising on the GDN, you have many different targeting options available, but we’ve come to realize that so many have barely scratched the surface of the targeting combinations available. We’ve seen advertisers guess at the targeting, copy ads from a Search campaign, or spend quite a bit and quickly conclude Display is not good for ROI without having proper processes in place to measure the value.

In this whitepaper, we will discuss how to optimize your display advertising on the GDN for a better return on your income. We will discuss different types of targeting, along with targeting combinations to test. Additionally, we will touch on the different ad options and ad content.

We’ll go through valuable topics, such as:

  • Analytics Audience Report
  • Types of Targeting
  • Targeting Combinations
  • Ad Options and Content>

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