Considering that 76% of people who search for something “nearby” visit a business within a day, and as much as 28% of this group will complete a purchase, the need for in-store attribution connected with PPC efforts is becoming increasingly necessary. In this whitepaper, we explore 6 varied options on how to unite your in-store sales with your online leads.
In this whitepaper, we’ll discuss tips like:
- How to analyze your location extensions
- Tracking in-store visits via Adwords
- Creating a website based event
- Using coupon codes and local inventory ads