Strategically, app marketing has shifted from focusing on downloads as the sole metric of success to considering the lifetime value of a customer. So how do marketers continually reach valued app customers after the initial download and deliver targeted messaging? In this whitepaper, Senior Account Manager Kelly Pollock will walk you through 5 simple steps to go beyond the download and use remarketing to amp up your app engagement.
- The most common app remarketing themes
- The importance of delivering a targeted message
- Tactical tips for successful campaigns