[New Whitepaper!] Beyond the Download: 5 Steps To Boost App Engagement with Remarketing

Strategically, app marketing has shifted from focusing on downloads as the sole metric of success to considering the lifetime value of a customer. So how do marketers continually reach valued app customers after the initial download and deliver targeted messaging? In this whitepaper, Senior Account Manager Kelly Pollock will walk you through 5 simple steps to go beyond the download and use remarketing to amp up your app engagement.

This white paper will discuss tips like:

  • The most common app remarketing themes
  • The importance of delivering a targeted message
  • Tactical tips for successful campaigns

Get the guide

The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.