[New Whitepaper!] Guide to Google AdWords: Advanced Edition

After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.

In this white paper you will learn:

  • The distinctions between e-commerce and lead generation PPC
  • Understanding how to create the most value from your Remarketing lists
  • Advanced segmentation opportunities for your account
  • Cross-device attribution for a broader look at how users engage with you
  • Utilizing automation for a simpler and more efficient account management

Get the guide

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When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used that information to build our...