Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
AdWords Scripts are a fantastic way to automate many tasks in AdWords. Scripts work directly within your account and require little development overhead. They offer the opportunity for self-service automation without the reliance on third party tools or platforms. Thankfully many scripts are plug and play, requiring little customization to test and implement in your own accounts. In this whitepaper, we’ll cover when and why to use a script and we’ll provide selection of ready- to-use examples. Most of the primary examples are created and fully supported by the AdWords developer team. This means that all of these scripts are up-to-date and contain full instructions.
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Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Facebook highlights the advertising principles that guide their decision making in response to recent events.