I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google.
Unfortunately, I was soon disappointed after hearing that I couldn’t run the search query report out of the Yahoo PPC interface myself. Here’s how it works:
If you want a search query report run in Yahoo, a Yahoo technical person has to run the report for you. Then they review the report for you, and if they find any additional keywords that you could be targeting in your PPC account, they will add these keywords in a new campaign in your Yahoo account for you. Now, of course, this new campaign will not be activated until you review it and give them the okay.
After my Yahoo rep finished the search query expand report and uploaded the new campaign into my account, he emailed me a spreadsheet of the actual report. This is something I had to request. The report itself is not very expansive, meaning there are few search terms listed and I’m not entirely sure I got the whole report. I didn’t really find any keywords to add as negatives keywords, which is really why I wanted the report and why I use it so frequently in Google AdWords.
As for the new keywords they found, I think they’re reasonable keywords to add to my account, meaning they’re relevant to what I already target and could potentially increase sales. However, I will have to move those keywords from the campaign in which they were uploaded and put them into their appropriate ad group for better targeting.
When all is said and done, I’m disappointed in Yahoo that they have the capability to run a ‘search query’ report but are being stingy in my opinion. They seem to only be using it for their benefit, by adding additional keywords to your account, and not allowing you to run the report yourself to find any negative keywords that could be driving unqualified traffic.
If you want this report, you will have to contact either your Yahoo rep or call the Yahoo customer service line and request this report for one of your accounts.
Browse By Category
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
Is AI the Secret to Google Ads Success?
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
Load More »