The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
Using web analytics tools to track PPC data is very important. However, it can be tricky to ensure you’re tracking all the right data. This post explains how to use custom URL tags and dynamic parameters to track Yahoo! PPC data in Google Analytics.
It’s essential to perform keyword research when opening a new PPC campaign, and also during your ongoing campaign management. In this post Amber talks about 6 totally free keyword research tools that can help you decide which keywords you should be focusing on, which will bring in the most traffic and which can give you the biggest ROI.
Much like the aforementioned post on tracking Yahoo! PPC data, this post explains how to use custom URL tags and dynamic parameters to track MSN adCenter data in Google Analytics.
A lot of people in the world of PPC will tell you not to use broad match. While there is some merit to that argument, there is still room for smart advertisers to use broad match to their advantage. This post explains how to pick and choose which match types to use in your PPC accounts. The “meat and potatoes” of this post is an explanation on how to jump start your ROI by paring targeted broad match keywords with an expansive negative keyword list (broad negatives and exact/phrase negatives).