Our Greatest Hits for August 2010

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Jen holds the honor for writing our most trafficked blog in the month of August. In her post, Jen tells you everything you need to know about the Google Adwords Segment tab. This handy feature in the Adwords interface gives you a multitude of reports for managing your accounts efficiently. Take some time to mine through the data within the Segment tab and be assured that you will discover even the finest details of your account performance.

Have you had the opportunity to explore the recently released Experiments setting from Google? If not, Erin has a rundown of her experiences with the new Adwords tool and even shares some of her results over the past month. This tool makes A/B split testing a breeze and after reading Erin’s list of pros and cons, you’ll be ready to make smart, tested adjustments to your account in no time.

Ad text testing is complicated, time-consuming, and some might even say painful. Lucky for you, Jessica is here to … well, to agree with you. Have no fear though, she brings tips, tools, and experience to guide you through the nightmares of ad text testing.

With the upcoming Bing/Yahoo merger, Amy kindly delivers a Bing tip to help with your transition. Specifically, Amy covers all the details of Bing dynamic ads. Dynamic insertion is a great strategy to boost account performance as you can deliver many highly targeted ads to customers while only drafting one ad text. Take Amy’s lead and start preparing for the Search Alliance today!

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.