PPC News Roundup for September 3, 2010

I’m always looking for new ways to enhance my AdWords accounts, so I was excited when Inside AdWords let me know that Google has added a new course to the AdWords Online Classroom. This course is designed for those of us who may not be familiar with all the Opportunities tab has to offer. After viewing the video you will have a better understanding of how to improve your campaign with keywords, keyword bids, and budget ideas.  Implementing these changes will let you extend advertising reach and increase your return on investment for your accounts.

Google is releasing a new version of AdWords Editor that you’ll want to keep an eye out for. Jason Shafton at the Inside AdWords Crew breaks down some of the new functionality and shares a number of resources to look into it further. AdWords Editor 8.0.1 is going to help us manage our local ads, has collapsible and expandable panels to help us organize the interface, adds progress bars, additional error messages to help narrow down mistakes, and some other helpful additions. At the time of this post, the latest version was still 7.6.1 but keep an eye out here for the new one.

I’m beating this topic to death because of its importance and I’ll probably continue to do so, at least through September, but we have another Search Alliance article this week. This one is from Tina Kelleher at the adCenter Blog and highlights some resources the Microsoft Transition Center offers.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.