The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips.

Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality scores and get the results you want.

Google website optimizer can help test your landing page and we have come up with a list of elements you should consider before even using website optimizer. Make sure you follow the right steps for success by putting together a strategy, including what you want to achieve, so you get the most out of your tests.

We took the ongoing debate head-on and put together our thoughts on PPC versus SEO, and which is the right answer. While SEO can’t completely be ignored, there are benefits a PPC campaign can provide that should not be overlooked.

Everyone has New Year’s resolutions and hopefully you have a few PPC resolutions on your list in addition loosing weight and eating healthier. The New Year has rolled in so if you haven’t revisited your PPC campaign lately, use our 5 PPC Resolutions to get you started.