Our Greatest Hits for December 2009

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips.

Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality scores and get the results you want.

Google website optimizer can help test your landing page and we have come up with a list of elements you should consider before even using website optimizer. Make sure you follow the right steps for success by putting together a strategy, including what you want to achieve, so you get the most out of your tests.

We took the ongoing debate head-on and put together our thoughts on PPC versus SEO, and which is the right answer. While SEO can’t completely be ignored, there are benefits a PPC campaign can provide that should not be overlooked.

Everyone has New Year’s resolutions and hopefully you have a few PPC resolutions on your list in addition loosing weight and eating healthier. The New Year has rolled in so if you haven’t revisited your PPC campaign lately, use our 5 PPC Resolutions to get you started.

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.