Our Greatest Hits for December!
December 30, 2007
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
- Looking for a one-time campaign tune up? Yahoo!’s new campaign tune up tool gives advertisers a one-time analysis of a non-optimized campaign. The campaign tune-up takes about fifteen minutes to complete and once finished, it proposes optimal bids and match types for the campaign’s sponsored search keywords, as well as a suggested campaign daily spend limit.
- We live in a fast-paced world and you need to be able to make changes to your PPC campaigns that are quick and positive. We wrote a two-part article that focuses on increasing conversion-focused aspects of your PPC campaign (part one); and click-related aspects of your campaign (part two). Need more clicks and conversions quickly? Start now! Here is Part One and Part Two of this helpful series.
- Targeting to the right audience is absolutely crucial in the SEM world. One element of focusing on the right audience has to do with location. Where is your core audience located and are you acting accordingly? This article demonstrates how to use Google AdWords’ and Yahoo’s location targeting tools. This is especially helpful for those advertisers who are targeting specific locales!
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.