Our Greatest Hits for December!

By Joseph Kerschbaum | @@JoeKerschbaum

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • Looking for a one-time campaign tune up? Yahoo!’s new campaign tune up tool gives advertisers a one-time analysis of a non-optimized campaign. The campaign tune-up takes about fifteen minutes to complete and once finished, it proposes optimal bids and match types for the campaign’s sponsored search keywords, as well as a suggested campaign daily spend limit.
  • We live in a fast-paced world and you need to be able to make changes to your PPC campaigns that are quick and positive. We wrote a two-part article that focuses on increasing conversion-focused aspects of your PPC campaign (part one); and click-related aspects of your campaign (part two). Need more clicks and conversions quickly? Start now! Here is Part One and Part Two of this helpful series.
  • Targeting to the right audience is absolutely crucial in the SEM world. One element of focusing on the right audience has to do with location. Where is your core audience located and are you acting accordingly? This article demonstrates how to use Google AdWords’ and Yahoo’s location targeting tools. This is especially helpful for those advertisers who are targeting specific locales!

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...


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