The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Google has launched contact form extensions allowing users to submit contact information within the search results. Amber has all the details and what this could mean for you.
Tracking your PPC clicks is only one step in the process; there are plenty of other metrics to consider, including conversions. To really gauge your campaign performance look at the data from many sources, including your website analytics.
Yahoo! has added new options and reports for the Yahoo! Network to help optimize your campaign. Amber has reviewed the new features and why you need to check them out for yourself.
There are many reasons to outsource your PPC program, but if you have experts on-staff with website knowledge and experience you may want to think again. Check out the list of benefits to keeping your PPC program in-house.