Our Greatest Hits for January 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Google has launched contact form extensions allowing users to submit contact information within the search results. Amber has all the details and what this could mean for you.
Tracking your PPC clicks is only one step in the process; there are plenty of other metrics to consider, including conversions. To really gauge your campaign performance look at the data from many sources, including your website analytics.
Yahoo! has added new options and reports for the Yahoo! Network to help optimize your campaign. Amber has reviewed the new features and why you need to check them out for yourself.
There are many reasons to outsource your PPC program, but if you have experts on-staff with website knowledge and experience you may want to think again. Check out the list of benefits to keeping your PPC program in-house.
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Top Tips for Building Your Digital Marketing Team
While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...
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Get To Know Your Customer Better with Detailed Demographics
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
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Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.
Keeping Up in the Digital World
Tips to help focus your day and tackle the demands of the fast paced digital marketing work space.