Our Greatest Hits for June 2009
July 6, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
- If you’re not using competitive keyword research tools to learn about your competitors’ keywords, you may be missing out on opportunities to expand or further specialize your own keyword list & search engine strategies- and on profit in the process.
- Naturally Bing was big news in June- Andrew describes what, exactly, it may mean for PPC advertisers and how we can ensure that we’re monitoring and managing our accounts correctly in response.
- As Joe says, your keyword list drives your PPC campaign. Those little words determine how many people see your ads! As such of course you need a whole lot of relevant, targeted keywords- and how to discover them? Tools like Google’s Wonder Wheel and the Related Search option can help you find relevant keyword variations you’d never think of on your own.
- A lot of people were perplexed by AdWords’ new conversion tracking metrics– one-per-click, many-per click, what? Joe explains (with examples!) what each means, and how you should be considering each for the purposes of understanding your PPC account’s conversion statistics.
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