Our Greatest Hits for June 2009

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • If you’re not using competitive keyword research tools to learn about your competitors’ keywords, you may be missing out on opportunities to expand or further specialize your own keyword list & search engine strategies- and on profit in the process.
  • Naturally Bing was big news in June- Andrew describes what, exactly, it may mean for PPC advertisers and how we can ensure that we’re monitoring and managing our accounts correctly in response.
  • As Joe says, your keyword list drives your PPC campaign. Those little words determine how many people see your ads! As such of course you need a whole lot of relevant, targeted keywords- and how to discover them? Tools like Google’s Wonder Wheel and the Related Search option can help you find relevant keyword variations you’d never think of on your own.
  • A lot of people were perplexed by AdWords’ new conversion tracking metrics– one-per-click, many-per click, what? Joe explains (with examples!) what each means, and how you should be considering each for the purposes of understanding your PPC account’s conversion statistics.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.