So Enhanced CPC, huh? I’ve read a lot of opinions about this feature. Google wants me to believe it’s amazing and can boost my leads WHILE reducing my overall CPC. Random interneters claim that Google wants me to give them...
Continue Reading Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis....
Continue Reading AdWords Performance Grader: A Nice New Tool From WordStream
Do you remember back in March, when AdWords announced that you could now choose how you wanted to consider location targeting for geographically-defined traffic? Rather than just allowing advertisers to say, “yes! I want to do some geotargeting!” they gave...
Continue Reading “Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google...
Continue Reading Using Top vs. Side Ad Segmentation To Make Bidding Decisions
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance....
Continue Reading EXCELlent Series: Making Excel Subtotals Work For You
A couple of days ago, Jessica’s latest episode of Ticker Tuesday focused on an issue that’s of pretty substantial interest to search marketers of late: adCenter quality score. Since Yahoo and MSN became one, many paid search advertisers have noticed...
Continue Reading Impressions Strongarm Relevance in adCenter Quality Score
Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s going on in your accounts/on your site the more decision-making power you obtain. So if you have site elements that...
Continue Reading Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the...
At Hanapin Marketing, the parent company of both PPC Hero and SEO Boy, we’re all thrilled with the opportunity our blogs have given us to interact with other internet marketers and business owners looking to learn more about marketing themselves....
Continue Reading Behind the Curtain: Uncovering Amazing Search Marketers
Sometimes, the idea of testing in PPC accounts can get a little dicey. What can you test? What makes for a valid test? Is a significant test always valid? What “untestable” factors might influence performance? To most positively affect the...
If you’re not leveraging Google’s expanded ad formats, you may be missing out on valuable traffic and conversions. Especially for local businesses, businesses with several different products or services with their own landing pages, and e-commerce businesses, these extensions can...
We have had Interest Category Marketing, a display network targeting feature that is still in beta, available in some accounts for a while, but this month I began using it and thought I’d share a few of the initial observations...
Continue Reading AdWords Interest Category Marketing: Initial Observations
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