Jessica Niver

Jessica is a former Account Manger at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.

Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin

AdWords Performance Grader: A Nice New Tool From WordStream

Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis. If you’re new to the...

“Car rental in Greenville” AKA: Using AdWords Location Targeting Effect...

Using Top vs. Side Ad Segmentation To Make Bidding Decisions

EXCELlent Series: Making Excel Subtotals Work For You

This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance. Today we’ll discuss one of...

Impressions Strongarm Relevance in adCenter Quality Score

Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageview...

Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s going on in your accounts/on your site the more decision-making power you obtain. So if you have site elements that can’t be tracked with...