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Tools
Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis. If you’re new to the... Read More »
Geo Targeting, Google Ads
Bid/Budget Management, Google Ads
Excel
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance. Today we’ll discuss one of... Read More »
Microsoft adCenter, Quality Score
Analytics, Certification
Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s going on in your accounts/on your site the more decision-making power you obtain. So if you have site elements that can’t be tracked with... Read More »
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