Our Greatest Hits for June 2010
July 1, 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
This month’s top post goes to Erin and her how-to guide on Google AdWords settings. All the Google settings can be a little overwhelming at first, but the benefits of putting together the right combination of settings is well worth the time. The key to finding a successful combination is through testing and exploration. If all works accordingly, you will see additional clicks and conversions in no time.
Since we aren’t lucky enough to have unlimited budgets, Jen walked us through 10 tactics to utilize when projected over monthly budget. Nobody likes to close in on the end of a month and realize they are going to be forced to pause their account due to budget concerns. Jen suggests small, but frequent budget management throughout the month can help you stay on top of your spend.
In our next greatest hits post for the month of June, Google AdWords released a new tool into beta testing and Erin comes through with the inside scoop. The initiative is called AdWords Campaign Experiments (ACE for short), and the new feature helps account managers monitor and control tests that they are running within an account. Erin provides a guide to the new beta tool and gives her insights on how to best utilize Google’s latest feature.
Finally, in the month of June, Jessica taught us how to avoid the “banana peels” in Google’s Content Network and increase our overall visibility and relevancy. This informative post outlines tips for managing your content placements, ad groups, and keywords. Managing your content network can be a complex task, but in the long run, it will help to lower your CPL and ultimately make your content campaigns more profitable.
Browse By Category
Why You Should Test Target ROAS Bidding for Shopping Campaigns
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
10 New Ways to Optimize Paid Search with Call Intelligence
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Spend Smarter: Identifying Account Opportunities
Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.
Up and Running with AdWords Add-on for Google Sheets
In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.
Tackling Facebook Ad Disapprovals
Why your Facebook ad is disapproved and what you can do to fix it and avoid future problems.
Load More »