PPC News Roundup for July 2, 2010
July 2, 2010
Getting the consumer to your site is only half the battle. Check out these 5 Tips To Improve Conversion On B2B Landing Pages, and start reaping the benefits. *Side note: don’t be deterred by the title, the tips can be applied to your B2C clients as well!
Mike Fleming dropped his third installment on using ad testing to reach your marketing goals. This final article helps us know when to conclude our tests so we can analyze our results. These tips will help you get the most out of your tests and will make sure the time spent setting them up is well worth it.
Head over to the PPCBlog for an interesting read on the importance of headlines in PPC advertising. To an expert, this little fact might be nothing new, but this post is a must read as it goes into depth about the role of headlines, not only in PPC campaigns and traditional advertising, but also in our overall media culture. Brevity, relevancy, and simplicity are the keys to success for higher CTR and conversion rates.
Josh Dreller over at Search Engine Land has come up with a list of 11 Inventory Sources for Keyword Marketers. From Twitter and Facebook to the Internet Yellow Pages and Shopping Engines, this list includes some of the top ad inventory for search marketers.
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Personalized Training to Become a PPC Superhero
If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?
Leveraging Custom Intent Audiences on YouTube
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
My Top Failures as a PPC Account Manager
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Why You Should Test Target ROAS Bidding for Shopping Campaigns
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
10 New Ways to Optimize Paid Search with Call Intelligence
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
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