Our Greatest Hits for March 2010
April 2, 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
If you haven’t taken the leap yet, it might be time to start testing mobile ads within your marketing mix. Jen walks you through the process of how to set up PPC campaigns for Smartphones and WAP phones.
Geotargeting can be extremely useful for small and large businesses alike. Jessica shares a great PPC tool discovery that can help you map out leads and make the geotargeting process just a bit easier.
Image ads are a great way to engage consumers and potentially drive more conversions. Jen provides some tips and tricks to help you successfully set up and manage image ad campaigns.
You can discover some star performers amongst paused keywords in your accounts. Jessica suggests digging into your accounts regularly to conduct a comparative past vs. present performance analysis. You just might find some hidden gems!
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A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
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The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.