The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

If you haven’t taken the leap yet, it might be time to start testing mobile ads within your marketing mix. Jen walks you through the process of how to set up PPC campaigns for Smartphones and WAP phones.

Geotargeting can be extremely useful for small and large businesses alike. Jessica shares a great PPC tool discovery that can help you map out leads and make the geotargeting process just a bit easier.

Image ads are a great way to engage consumers and potentially drive more conversions. Jen provides some tips and tricks to help you successfully set up and manage image ad campaigns.

You can discover some star performers amongst paused keywords in your accounts. Jessica suggests digging into your accounts regularly to conduct a comparative past vs. present performance analysis. You just might find some hidden gems!