Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
If you haven’t taken the leap yet, it might be time to start testing mobile ads within your marketing mix. Jen walks you through the process of how to set up PPC campaigns for Smartphones and WAP phones.
Geotargeting can be extremely useful for small and large businesses alike. Jessica shares a great PPC tool discovery that can help you map out leads and make the geotargeting process just a bit easier.
Image ads are a great way to engage consumers and potentially drive more conversions. Jen provides some tips and tricks to help you successfully set up and manage image ad campaigns.
You can discover some star performers amongst paused keywords in your accounts. Jessica suggests digging into your accounts regularly to conduct a comparative past vs. present performance analysis. You just might find some hidden gems!
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Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Facebook highlights the advertising principles that guide their decision making in response to recent events.