Our Greatest Hits for May 2009
June 4, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from May. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
Too busy, overwhelmed, or (gasp) unmotivated to continually manage & improve your PPC accounts to ensure their best possible performance? If you are, it’s probably hurting your ROI and business goals. John explains three quick steps that will make your PPC management routine faster, more efficient & manageable, and might just increase your PPC performance!
If you’re tired of searching all over creation for data about your PPC accounts’ performance, let’s make things at least a bit easier: learn how to import data about goals and transactions from Google Analytics into Google AdWords conversion reports. One less step in the endless data collection process.
Running ads on Google’s Content Network can be very successful, can be…less so, can be confusing, unpredictable, or intimidating. But visibility and control of your Content Network performance continues to improve, and Joe’s post about how to ensure you’re getting the Content Network exposure you need to drive impressions, clicks, and conversions can give you a bit more management power.
- Finally, I’m cheating, but just a bit: the page views for the posts in our series on geo-targeting were pretty evenly distributed, and I’m not going to split up this little family. So here they all are- 5 days’ worth of fantastic tips to help you effectively decide when, where, and how to geo-target your PPC campaigns.
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New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
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5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.