Our Greatest Hits for May 2009

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from May. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • Too busy, overwhelmed, or (gasp) unmotivated to continually manage & improve your PPC accounts to ensure their best possible performance? If you are, it’s probably hurting your ROI and business goals. John explains three quick steps that will make your PPC management routine faster, more efficient & manageable, and might just increase your PPC performance!
  • If you’re tired of searching all over creation for data about your PPC accounts’ performance, let’s make things at least a bit easier: learn how to import data about goals and transactions from Google Analytics into Google AdWords conversion reports. One less step in the endless data collection process.
  • Running ads on Google’s Content Network can be very successful, can be…less so, can be confusing, unpredictable, or intimidating. But visibility and control of your Content Network performance continues to improve, and Joe’s post about how to ensure you’re getting the Content Network exposure you need to drive impressions, clicks, and conversions can give you a bit more management power.
  • Finally, I’m cheating, but just a bit: the page views for the posts in our series on geo-targeting were pretty evenly distributed, and I’m not going to split up this little family. So here they all are- 5 days’ worth of fantastic tips to help you effectively decide when, where, and how to geo-target your PPC campaigns.

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