The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
In our most popular May 2010 post, Amber takes the time to bust 36 myths of PPC. Don’t worry too much if you are falling victim to one of these fateful PPC fallacies, we give a little advice along the way to get you back on the right track.
Google Search Funnels not only reveals a much more accurate description of your customers, but also highlights the most efficient elements in your PPC campaigns. However, are you feeling a little overwhelmed by all the report data? No worries, Jen is here to help you sort out the intricate layers of Search Funnel reports.
Don’t forget that there are deals available on the second and third tier search networks. Even for highly competitive keywords, second and third tier search engines can provide very low CPC. While your conversion rate will be lower, the inexpensive CPC will balance out the risk involved.
Google Analytics and other PPC tracking programs provide a wealth of information at your disposal. Erin advises to not wait until it is too late and suggests being proactive with your PPC campaigns. Make small changes early rather than later and use the data trends to identify PPC opportunities for expansion.
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In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
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With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.