PPC News Roundup for June 04, 2010
June 4, 2010
Many small experiments are currently being run on Google’s display ads, and while they are meant to go unnoticed and without fanfare, they are occasionally leaked and analyzed publicly. Ultimately, this usually provides us with an interesting look at the future actions of Google and online marketing. The latest experiment allows advertisers to incorporate company Twitter feeds into display ads, thus allowing direct, real-time updates and interactions to the ads.
Need some tips on running paid search ads for local businesses? Search Engine Journal outlines how to best focus on PPC for your small business clients. Local businesses can provide significant opportunity for creativity in your ad writing as well as your landing page development. Check out this fascinating read and begin reaching out to those consumers right in your backyard.
Plenty of people are out there searching for you on the net. But whether they can find you or not may come down to your keywords. Just think of what people want from you. You can increase the quality of your keywords by having a better understanding of why people are buying your product or using your services. If you’re having trouble coming up with the type of quality keywords that you want, you should check these tips on high efficiency keywords.
According to eMarketer, about $11.4 million will go to search spending this year. But when search marketing is growing so rapidly, most search marketers’ PPC attention is on bids, ads, keywords and so forth. What about conversion? Isn’t that the goal? According to the post click is the yin and the conversion is the yang. Search marketers need a holistic approach to PPC, prioritizing conversion optimization because it’s not only about the click. But it’s about how you convert.
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The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.