Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
July 7, 2008
A week ago I posted a survey asking all of you what your favorite Google AdWords report was. More importantly, I also asked, “Why?” As promised, today I’m going to share the results of that survey.
Favorite AdWords Reports By the Numbers
- Search Query Performance: 54%
- Placement Performance: 23%
- Ad Group Performance: 8%
- Campaign Performance: 8%
- Placement/Keyword Performance: 8%
Search Query Performance:
Allows you to ID negative keywords that needs to be added to your campaign. Although I also hate this report because of the nebulous “Other queries” groupings.
It’s good to search the report for repeat terms that aren’t relevant. These can then be added as negatives.
Allows me to find the actual keywords delivering conversions and traffic, and negative match a whole lot of irrelevant keywords. great for building out and refining campaigns. all the other performance reports i use by just downloading the stats in adwords editor.
I am a fan of running campaign performance reports and looking at the “Day of the Week” view to establish which days are generating the most conversions or the lowest cost per conversion (dependig on what your campaign goals are). This way, you can do some effective day parting.
Because in the market I operate in there are a lot of low quality made for adsense sites. It helps my clients Campaigns to block these.
Thanks to everyone who participated in this survey. All of us at PPC Hero love to hear what our readers think, and to learn how you all are putting PPC resources to work for you! Look for another fun survey in a few weeks. If you have any suggestions for a great PPC survey, leave me a comment.
Browse By Category
Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.