Recently, we discussed some “red flags” for agency relationships. Today, we’re going to go over a few more areas of concern which may facilitate looking for a new PPC agency.
They Guarantee Results
This is a surefire way to tell that your agency is full of it. Nobody can guarantee results in PPC marketing, but we can project the likelihood of lots of successful conversions. They should, of course, be able to project that you have a good enough campaign running to make a difference in your online sales, but guaranteeing specific results is a dead-end.
Their Fee Looks “Too Good To Be True”
If it looks like a duck, walks like a duck and quacks like a duck…Beware of “too good to be true” situations when your company’s finances are involved. Anytime you wonder if something is really possible, chances are you’re being deceived. You get what you pay for and in situations where agency fees are drastically lower than other vendors you’re vetting, it’s highly likely the work is being outsourced elsewhere or will go in to auto-pilot mode sooner rather than later in order for the agency to profit.
They Can’t (Or Won’t) Provide References
There is no situation in business where not having references is an acceptable situation, and surely wouldn’t get you hired as an individual. So why should it be any different for an agency? No references, no deal.