According to this year’s State of PPC, Podcast ads are a big opportunity for marketers; while over 50% of the U.S. population is listening to podcasts, only 4% of marketers are advertising in the channel.
The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, that lack of adoption by marketers is the exact reason podcast advertising is such a great testing opportunity; the podcast advertising space is not nearly as saturated as paid search or social. If you have ANY budget set aside for testing (and we recommend that you always do!), you should be considering podcast advertising.
With that said, we want to share some podcast advertising platforms for our fellow marketers. These brief intros will help you get familiar with the perks and challenges of these platforms.
Looking for more info on these platforms? Check out their sites as well as a few other helpful PPC Hero blogs about podcast advertising.
- Launch Your Podcast Campaigns on AudioGo
- Advertising Platforms for Podcasts
- 4 Paid Media Lessons In Podcast Advertising