Alaina Thompson

Growth Marketing Manager at Hanapin Marketing

Alaina Thompson is a Growth Marketing Manager at Hanapin Marketing. She has managed a variety of PPC accounts from ecom to lead generation. Alaina is also the instructor for the Excel Hero workshop at Hero Conf US and London.

Images Are Going To Infiltrate Google Search - And Other Hot Takes For 2020...

In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.

YouTube Look Back: Video Ads For All in 2020

2019 has been full of YouTube innovation. I'm here to share the 3 YouTube ad improvements that I believe are changing the game, on the creative asset front.

Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation

PPC dashboards are great for account managers, but they're even better if they're dynamic. In this post, I'll walk you through the steps to create a dynamic dashboard.

Quora's Lead Gen Ads Beta: Ready For Round Two

In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms: The personalized attention.

Will Google Address Advertisers’ Transparency Concerns?

Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.

The #1 Job Skill For Digital Marketers in 2020

The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020.

Listen, All Marketers Should Be Considering Podcast Ads

Podcast ads are a big opportunity for marketers. The podcast advertising space is not nearly as saturated as paid search or social and is worth the test.