Alaina Thompson

Senior Account Manager at Hanapin Marketing

Alaina Thompson is a Senior Account Manager at Hanapin Marketing. She has managed a variety of PPC accounts from ecom to lead generation. Alaina is also the instructor for the Excel Hero workshop at Hero Conf US and London.

A Remarketing-Free PPC Strategy

PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing.

How to Lower Your Cost Per View for LinkedIn Video Ads

We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!

AOL: Does it add value to your Bing PPC account?

AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not.

Spotify Advertising: The Why and How

This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.

How I Increased Non-Brand PPC Profits by 650%

Learn how to monitor and optimize towards PPC profits to help grow your brand.

The 2018 PPC Trends That Affect Your Day-to-Day

Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!