Alaina Thompson

Senior Account Manager at Hanapin Marketing

Alaina Thompson is a Senior Account Manager at Hanapin Marketing. She is also an adjunct instructor for the Kelley School of Business at Indiana University, where she teaches a course on Microsoft Excel and Access.

How to Lower Your Cost Per View for LinkedIn Video Ads

We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!

AOL: Does it add value to your Bing PPC account?

AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not.

Spotify Advertising: The Why and How

This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.

How I Increased Non-Brand PPC Profits by 650%

Learn how to monitor and optimize towards PPC profits to help grow your brand.

The 2018 PPC Trends That Affect Your Day-to-Day

Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

How To Explain PPC To A Non-PPCer

It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"