Alaina Thompson

The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution.

Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides.

PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing.

We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!

AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not.

This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.