Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
Alaina Thompson
Account Manager at Hanapin Marketing
Alaina Thompson is an Account Manager at Hanapin Marketing. She is also an adjunct instructor for the Kelley School of Business at Indiana University, where she teaches a course on Microsoft Excel and Access.
How I Increased Non-Brand PPC Profits by 650%
Learn how to monitor and optimize towards PPC profits to help grow your brand.
The 2018 PPC Trends That Affect Your Day-to-Day
Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.
Troubleshooting Lookup Functions in Excel
It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!
How To Explain PPC To A Non-PPCer
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
Pinterest’s Audience Reach Is More Diverse Than Ever
Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane. With over 175M active users, it’s time that advertisers stop pushing Pinterest to the side.