Alaina Thompson

Senior Account Manager at Hanapin Marketing

Alaina Thompson is a Senior Account Manager at Hanapin Marketing. She has managed a variety of PPC accounts from ecom to lead generation. Alaina is also the instructor for the Excel Hero workshop at Hero Conf US and London.

Why You Need A Process For Integrated Marketing

Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

Starting Your Digital Journey As A Small Business

There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides.

A Remarketing-Free PPC Strategy

PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing.

How to Lower Your Cost Per View for LinkedIn Video Ads

We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!

AOL: Does it add value to your Bing PPC account?

AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not.

Spotify Advertising: The Why and How

This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.

How I Increased Non-Brand PPC Profits by 650%

Learn how to monitor and optimize towards PPC profits to help grow your brand.