Are you using the Conversion Optimizer in your Google AdWords account at the moment? It should be a really awesome tool that leads to much more efficient bid management, however it has always had one major drawback – only allowing...
Continue Reading Use Many-Per-Click Conversions With CPA Bidding
Should you be in-house, agency, freelance or some combination of the above, you have probably managed paid search accounts of various sizes. I’m not talking about just budget-wise; number of keywords, ad groups, campaigns, accounts in an MCC…you name it!...
Continue Reading Proving the Value of PPC to C-Level Management
Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you can make your accounts (and profits) grow. Last week, we wrote about best practices for long tail keywords. Today, we're...
Continue Reading 4 Keyword Research Tips To Grow Your Account
Have you been itching to ask PPC Hero a PPC question? Now is your chance!...
Alex Dao of Datapop.com investigates the rise in PLAs recently and how they are interplaying with the PPC landscape.
Whether it’s ballroom dancing, sports, movies, or advertising, genius make it look easy. And what’s so freaking cool about this Facebook ad, is that it really does fall into that category. Take a look and see for yourself: If it...
Continue Reading Facebook Ads: The Brilliant Ones Make It Look Easy
Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin’ insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile...
Continue Reading Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping
Earlier in the week we posted on how to use Excel Solver to set your daily campaign budgets. For those of you who wanted to see the whole process in action we put together a video to clarify how to...
Continue Reading Using Excel Solver To Set Daily Budgets: Part 2
A great long tail keyword is one of the prized possessions in PPC. If you've found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there's a question I've always...
Continue Reading Chasing the Long Tail: How Long Should Your Keywords Be?
One of the problems I had been having this month came down to the issue of optimally efficient budget allocation. For some of you out there, this won’t be something you’ll ever have to worry about, but for a couple...
Continue Reading How To Use Excel Solver To Optimize Your Campaign Budgets
Pat East, Hanapin Marketing’s CEO, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing. A core module of this course is pay per click. In fact, a major component of the grade is the application...
Continue Reading Won’t Someone Please Think of the Children?
A big mistake most PPC newbs and vets make is that they don’t take their ad copy seriously. It’s sometimes an afterthought after building out an account or at worst it’s a copy and paste job from one campaign/ad group...
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