Eric Couch

Account Manager at Bing Ads

Eric's background includes customer service, client account management, quality assurance analysis, performance tracking, education, marketing, and sales. Follow him on Twitter @ecouch11 or on his Google+.

Outmaneuver Your Competition With Bing Ads Marketplace Trends

Understanding how your competitive landscape is changing can help you diagnose account performance woes and ensure that you don’t miss out on actionable opportunities.

Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks

If you haven't given Bing Ads Intelligence a try, you are missing out on great keyword insight and expansion.

Win the Mobile Bid Battle with 3 Easy Excel Reports

The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.

The Importance of PPC Industry Certification

Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.

Excel Correlation, Causation, and Optimization

Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.

How to Get Ahead on the Google Display Network

Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.

The People vs. Bing Broad Match

Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.