The holidays are often the busiest times of the year for those of us in PPC. Especially those poor, opportunistic, overworked souls with ecommerce accounts. So while you were out maximizing your ROAS, crushing your profit goals, pivoting tables, and...
Continue Reading AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
We had the opportunity to interview Nick Herinckx, who will be speaking about how to track keyword-level PPC revenue and return over long sales cycles at Hero Conf 2013.
Back in June of 2012 (which already seems like forever ago!) Amanda and I put together a video blog on how to approach mobile ad copy. Then, in October, Jeff presented a webinar with Wordstream about all things mobile. But...
We had the opportunity to interview Dennis Yu, who will be speaking about Facebook and PPC at Hero Conf 2013. Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally...
Happy New Year Fellow PPC Heroes! Hero Conf 2013 is just around the corner and we want all of you to join us! Get your tickets before next Friday, January, 11 and save $200 with our Super Early Bird pricing. (Starting Saturday 1/12 our Super Early...
Continue Reading Hero Conf – Early Bird Pricing Ends Next Week! Save $200!
Goodbye 2012, Hello 2013! Join the Hero by setting your sights high this year - We wish you all the best in fulfilling all your resolutions, Happy New Years Everyone!
I saw this really pretty solid ad on my Facebook page and thought it was worthy of analysis: This ad does one thing well and one thing extraordinarily well. The picture is solid and interesting, because it’s a high quality...
Granularity is an important concept for many PPC accounts today. In fact, the way you segment your campaigns and ad groups can have a huge effect on key metrics like conversion volume and CPA. This granular segmentation is particularly useful...
Continue Reading Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are...
Continue Reading Seven Ways to Increase CTR Without Even Looking at Ad Text
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is...
Continue Reading 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
Back at the beginning of the month, Hanapin/PPC Hero co-hosted a webinar with Intrapromote to review the best ways to coordinate your PPC and SEO marketing efforts. You can watch the recording to get all the delivered content, but we...
Continue Reading 10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Yesterday's Heroview featured Amanda West-Bookwalter (Amanda_Westbook), where we discussed PPC Budget tips for the holiday season.
Continue Reading Heroview: PPC Budget Tips For The Holiday Season
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