Granularity is an important concept for many PPC accounts today. In fact, the way you segment your campaigns and ad groups can have a huge effect on key metrics like conversion volume and CPA. This granular segmentation is particularly useful...
Continue Reading Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are...
Continue Reading Seven Ways to Increase CTR Without Even Looking at Ad Text
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is...
Continue Reading 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
Back at the beginning of the month, Hanapin/PPC Hero co-hosted a webinar with Intrapromote to review the best ways to coordinate your PPC and SEO marketing efforts. You can watch the recording to get all the delivered content, but we...
Continue Reading 10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Yesterday's Heroview featured Amanda West-Bookwalter (Amanda_Westbook), where we discussed PPC Budget tips for the holiday season.
Continue Reading Heroview: PPC Budget Tips For The Holiday Season
Last week we held our 'Free PPC Hero Account Assessment Webinar,' where we held a live PPC optimization clinic where Larry Kim from Wordstream (the creators of the AdWords Grader) and our very own Sean Quadlin reviewed 2 AdWords accounts and pointed out areas of strengths, and...
There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few...
Check out Wordstream's new guide, "10 Tips for Setting your 2013 Budget." With this guide learn how to determine your initial budget, why you shouldn't arbitrarily cap spend, how to maximize different budgetary controls, and the effect of seasonality on...
Continue Reading Wordstream’s Free Guide: 10 Tips for Setting Your 2013 Budget
With the new year approaching, it’s the perfect time to reminisce of 2012 and use the things we’ve learned throughout the holidays & into the new year. With a combined effort from the PPC Hero team we pulled the top...
Continue Reading PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
Happy Holidays from all of us over here at PPC Hero! We hope that your holidays are filled with family, fun, and joy. Don’t forget to take time to build a snow man like PPC Hero and SEO Boy are...
Hanapin Marketing‘s second annual holiday video was shown at our holiday party last Friday, and we’d like to share it with all of you! The whole Hanapin team is represented, and it’s all set to Run DMC. Take a look...
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading Lessons Learned in 2012: Three Tips to Understand Your Account
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