View the recorded session of our “When and How to Increase PPC Budgets” webinar! In this session, Jeff provides a 3-step process for how to increase PPC budgets successfully. He offers insight through actual account data and examples from his...
Images, Headlines, and Targeting — Oh My!
I once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed...
AdWords Keyword Statuses & Diagnostics
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can...
My PPC Management Vows
With my birthday and 6-month wedding anniversary recently passing, I am feeling a bit professorial. Please stay with me here, though. I think that you’ll find something on this page that shakes the way you approach managing your PPC account(s)....
The Top 10 Industries That Spent The Most in AdWords in 2011
Our friends at Wordstream have just published a new infographic showing where Google earned it’s $37.9 billion advertising revenues in 2011. The infographic below shows the top 10 industries that spent the most in AdWords last year, as well as...
Continue Reading The Top 10 Industries That Spent The Most in AdWords in 2011
Register Now to Receive Logo in Hero Conf Handbook!
Register for Hero Conf before January 30 and your company’s logo will be placed next to your name in the Hero Conf handbook! Are you having trouble convincing your boss that it is a great idea for you to attend...
Continue Reading Register Now to Receive Logo in Hero Conf Handbook!
Something You Need to Know About the Google Display Network
Some people are a little afraid of the Google Display Network. There are all kinds of targeting options, segmentation options, and it can rack up a lot of money in a small amount of time. I feel lucky because some...
Continue Reading Something You Need to Know About the Google Display Network
AdWords Graphs Are My Best Friend
A couple weeks ago I wrote an article about desired outcomes in PPC. A big idea behind that article is to know what you are doing and why you are doing. This is a follow-up to that and some advice...
Easier with Editor: AdWords Campaign Experiments
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers...
Continue Reading Easier with Editor: AdWords Campaign Experiments
Interview with Marc Poirier from Acquisio
This week we had the opportunity to interview Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to not only have Marc as a speaker, but also to have Acquisio as our Platinum Sponsor! We enjoyed hearing Marc...
Learning from “Controls”
In direct marketing, the ad that sets the performance baseline — the ad you’re writing against — is known as the control. Sometimes controls get beaten and replaced very quickly, and sometimes they run for decades. And learning from successful...
Interview with Webinar Presenter- When and How to Increase PPC Budgets
Have you signed up for our January 23 webinar? If not, please take a moment to watch this interview with presenter, Jeff Allen. He discusses who should participate, what will be covered, and key takeaways! There’s still time- Register here!...
Continue Reading Interview with Webinar Presenter- When and How to Increase PPC Budgets
