Tiz the Season to Optimize for the Holidays is a great post listing seven ways you can increase traffic and conversions just by focusing on Holiday themes. A few examples are to call out gift card sales and gifts under...
Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords
The third series in our Revitalize your PPC Campaign in 5 Days is using negative keywords to weed out unqualified traffic, control your spend, and only trigger your ads to show towards more qualified traffic. Negative keywords are used to...
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The Secret to Success May Lie in Your Settings
Today’s topic: The Secret. Ok, so I’m not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal...
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Un-Clutter & Optimize Your Account with Better Organization
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but...
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Revitalize Your PPC Campaign in 5 Days!
There comes a time while managing a pay-per-click campaign when you feel as though you’ve done everything. Yet somehow your performance plateaus or worse, begins to trail off. What do you do in this situation? What can be done to...
Keywords Inactive? They Might Be Ahead of Their Time!
Around our office we’ve been discussing the definitions for various keyword status’ within AdWords. We’ve deciphered three tiers of keyword status: Active and displaying ads Rejected and not displaying ads Active but not displaying ads The first two are not...
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PPC News Roundup for September 6, 2007
Apparently George Kepnick from Pay-Per-Click Blog.com hates ask.com and finds the traffic “worthless”. George writes an interesting blog on his email to ask.com basically demanding a refund for the irrelevant traffic that blew through his budget in a matter of...
Why You May Not Be Able to Use Google Adwords Campaign Optimizer
I’m sure by now most of you have noticed the new Google Adwords Campaign Optimizer link when managing your accounts. Well I’m here to tell you what it is, what it does and why you may not be able to...
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Flying Blind with Ask.com
So, I had a conversation with my Ask.com customer representative yesterday and I couldn’t help but come to this conclusion: Managing an Ask.com campaign is like flying blind, and by blind I don’t mean that you can’t see where you’re...
PPC News Roundup for August 29, 2007
On Search Engine Roundtable some posts in a forum a question on whether to allow costs of products and/or services in your ad text to qualify traffic? I think it’s a great question and as stated in the post, many...
Breakdown of Top Ad Placement: Before and After
Google’s Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to...
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“Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management,...
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