This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here.
And I’m happy to announce that giveaways we’re doing throughout the event include FREE tickets to Hero Conf Philadelphia in April! But in order to win, you have to be in attendance at the Summit and you’ll have to have access to Twitter using #ppcherosummit. So make sure you’re prepared:)
The Summit will cover a variety of topics, including online trends and easy automations for Marketing Managers, as well as getting started with scripts and building great landing pages.
Between 1pm and 2pm EST on March 6th, you can catch sessions on how to drive sales on Amazon with your Facebook and Programmatic ads and tools to analyze your brand’s competitors. Here are the official descriptions and presenters for each of those sessions:
Use Facebook and Programmatic Ads to Drive Sales on Amazon
1:00pm – 1:30pm EST
Presenters: Cassie Oumedian & Mike Matta
Interested in promoting your products on Amazon, but want to stay in a familiar platform? Try using Facebook or Programmatic ads. In this session, Hanapin’s Associate Director of Search, Cassie Oumedian, and Account Manager, Mike Matta, discuss an overview of Amazon ads and how to use out-of-the box tactics to send traffic to your landing pages and drive sales on Amazon.
The Best Tools to Analyze Your Brand’s Competition
1:30pm – 2:00pm EST
Presenters: Rachael Law & Lauren Rosner
The best way to stay ahead of your competitors is to explore what their doing and see if it is applicable to your marketing plan. In this session, Hanapin’s Sr. Account Analyst, Rachael Law, and Sr. Project Manager, Lauren Rosner, discuss the best tools to conduct a comprehensive competitor analysis, as well as help you process and utilize the information found.
The PPC Hero Summit happens on Wednesday, March 6th from 11am EST – 3pm EST. Along with the Hanapin team, you’ll see presenters from Optmyzr, Mobile Monkey, Unbounce, and Adstage. It’s a great seminar full of actionable content and resources for marketing and brand managers.
P.S. Did you hear about this? Nominate someone (or yourself – we won’t judge) to earn their cape at Hero Conf Philadelphia, and we’ll present 1 lucky winner with a Conference Pass on us. Nominate a Hero.