Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Google announced yesterday that the iPad is now listed as a mobile device that you can target specifically. To target the iPad search under Campaign Settings, Networks and Devices, and then Target only selected mobile devices. The post also points out that if your campaigns are set for desktop and laptops only, your ads will not show on the iPad.
Expanding your PPC campaign internationally can help increase your traffic but you need to do more than just add countries to your geo-targeting list. Search Engine Land has put together 7 tips to make sure your global PPC campaign is effective.
Some people are naturally better time managers than others- but no matter your natural skill or lack thereof, practice and following solid principles can help increase efficiency and productivity. PPC Blog has provided 16 helpful takeaways from the book “Eat That Frog” by Brian Tracy. Even if you feel good about your time management abilities, this article offers several great ideas to consider implementing
Google’s use of search funnels to track your visitors is an excellent feature. PPC Blog has put together a nice overview of the features as presented by Google. This is an excellent way to familiarize yourself with search funnels!
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Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Facebook highlights the advertising principles that guide their decision making in response to recent events.