PPC News Roundup for 4/16/2010

Google announced yesterday that the iPad is now listed as a mobile device that you can target specifically. To target the iPad search under Campaign Settings, Networks and Devices, and then Target only selected mobile devices. The post also points out that if your campaigns are set for desktop and laptops only, your ads will not show on the iPad.

Expanding your PPC campaign internationally can help increase your traffic but you need to do more than just add countries to your geo-targeting list. Search Engine Land has put together 7 tips to make sure your global PPC campaign is effective.

Some people are naturally better time managers than others- but no matter your natural skill or lack thereof, practice and following solid principles can help increase efficiency and productivity. PPC Blog has provided 16 helpful takeaways from the book “Eat That Frog” by Brian Tracy. Even if you feel good about your time management abilities, this article offers several great ideas to consider implementing

Google’s use of search funnels to track your visitors is an excellent feature. PPC Blog has put together a nice overview of the features as presented by Google. This is an excellent way to familiarize yourself with search funnels!

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.