PPC News Roundup for 4/30/2010

I don’t know if it’s my love of fun pictures of my love of good ideas, but I enjoy this post from Mike Fleming on Search Engine Guide about the possibility that lies in your broad match keywords. He’s right- treated properly, broad match keywords can be like a gold mine for excellent longer-tail keywords you can add to your account that you may not have caught on your original keyword-seeking journey. But the key here was “treated properly”, so please read for Mike’s advice on how to get the value out of these keywords without damaging your bank account.

As an agency that works with Google, we were super happy to hear about the three latest updates that will help us with our Adwords accounts. This post on Search Engine Watch reviews the benefits of the latest signs of love from Google which were new training programs, a directory of certified agencies, and a new API pricing model.

Out of new keyword ideas for an account? Search Engine Land’s Brad Geddes suggest some tools you can use to dig up keyword ideas to continue expanding your account including Microsoft adCenter labs search funnels and the thesaurus. So the next time you’re looking for some keyword inspiration you know where to look.

As Google continues to expand its mobile reach we’ll be seeing regular updates on new feature. One of the latest features this week is New Place Pages for Mobile. The feature is still as handy and useful as the computer based Place Pages – just now available on your phone.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.