PPC News Roundup for April 17, 2007

  • Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet).
  • This blogger noticed a single advertiser hogging up to four paid search ads in the Google SERPs. All of the ads were aimed at the same destination URL with the same product listings, etc. How did this slip through the cracks?
  • PPC Discussions offers a nice rebuttal to an article posted on SELand. The originating post stated that it was a good practice to take your lousy content away from SEO and instead use it for PPC. This simply isn’t the case anymore. Great content on PPC landing pages is just as important (just think about Quality Scores!).
  • MSN adcenter is now falling in line with the other big boys by announcing their Quality Score initiative. The criteria for their Quality Score appears to be similar to Adwords and Yahoo but we’ll see this affects our performance.

The Rise of The No-Click Search Results

Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.