PPC News Roundup for December 13, 2007

  • Eric Enge from Search Engine Watch talks about just how important landing page optimization is for search engine marketers in terms of increasing revenue. A few steps into optimizing your landing page is to think back to when you originally designed your site; did you design the site for what you wanted it to do or how customers would use it? Go back and re-think how customers use your site and make appropriate modifications.
  • Not able to target your Spanish speaking landing page or ads in Microsoft? A report on Search Engine Land says that when Joe Spector tried to upload his Spanish speaking landing page and ads Microsoft rejected them due to using a foreign language on the landing page. Apparently Joe was targeting the US with a Spanish speaking landing page, which Microsoft does not allow.
  • Call me crazy, but I like Yahoo. There’s just something about that little billion dollar company that I find interesting. And, almost all of the PPC campaigns I have running with them are successful, which makes me like them even more. However, Greg over at SEM Geek is also beginning to warm up to Yahoo as well. Find out why! But joking aside, I know that AdWords is the dominant force in paid search but don’t neglect Yahoo.
  • Paid Search 101 – from a hip hop perspective! Yep yep. A very thorough introduction to paid search advertising in less than 2 minutes, with a good beat, and rhyming. It’s hot!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.