PPC News Roundup for January 23, 2009

This week’s roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts.

  • Now, we get the Click Equations perspective on Match Types. Craig Danuloff wrote a four post series on the subject back in June 2008, and recently aggregated them together into a single entity. This comprehensive guide is quite useful.
  • To the three people that are using Google for print newspaper ads, tough luck. Google has officially shut down the Print Ads program. Your ads now have until March 31st until their official swan song. The culprit? A real shocker, a lack of advertiser interest and decline of newspaper readership.
  • In case you haven’t noticed by now, we like Brad Geddes. He is a knowledgeable guy in our industry. This week, he gives us a guide to check your PPC account for broken links. URLs change over time, and your clients may forget to tell you. So, read on!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.