PPC News Roundup for July 15, 2008
July 16, 2008
- Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign elements.
- Ashley over at Online Marketing blog has written a solid article on 5 Tips for Driving Qualified Traffic with Online Marketing. The article covers some tried-and-true methods such as know your audience, give them what they want, and choose the right keywords.
- Katrina over at PushONline Marketing has a great post on the differences between Google analytics and Urchin. If you use either, you may find her post incredibly useful and interesting!
- Jeremy from PPC Discussions has written a post on the accuracy of the new Google Adwords keyword tool feature that is showing numbers of actual searches performed per keyword level. A test he performed showed Google was surprisingly within 5% of what his June keyword impressions were. Nice Google!
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Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and alleviates some stress.
Up and Running with AdWords Add-on for Google Sheets
In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.
Tackling Facebook Ad Disapprovals
Why your Facebook ad is disapproved and what you can do to fix it and avoid future problems.
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Easy Steps to Complete a Competitor Analysis
We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you.
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2018 AdWords Updates: Notes, Add-Ons & Optimize
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