PPC News Roundup for July 3, 2008

  • If you’re wanting excellent tips on how to build a profitable PPC campaign, check out David Szetela’s new weekly column on SEW called, Profitable PPC. The series will aim to build and optimize successful PPC campaigns from start to finish. Can’t wait to read them David!
  • Wondering how you can create a radio ad with success in Adwords? Shoemoney says it’s been a great source of traffic for his site and is finally talking about how he puts his radio ads together. I think if you’re looking for a new way to advertise or generate traffic radio ads through Adwords is something to perhaps try.
  • Yahoo! posted an interesting take on the rising costs of gasoline. As consumers choose to use less and less fuel, they will turn to the internet to make even more purchases. In other words, if you’re selling products with PPC, now’s the time to step-up your efforts “It’s time to fill up your campaigns with some high-octane ads.”
  • Looking for a good laugh? The PPC Whiz found an advertiser (Toronto Tourism) who let a “test ad” go live.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.