PPC News Roundup for June 5, 2009

  • Do you have the latest version of AdWords Editor? They say that version 7.5.1 slices, dices and jubilees! It gets stains out of your carpet, mows the lawn and delivers the pizza! Just kidding. There are some new additions that will be very helpful such as CSV importing and additional keyword opportunity tools.
  • Have you been keeping an eye on your trademark keywords since Google AdWords launched its new US ad text trademark policy? Gordon Choi over at PPC Blog is asking readers if they have noticed any drop in conversions. Check out the article and let him know your thoughts.
  • Are you finding it necessary to reduce your PPC spend? Are you thinking of reducing your bids on or eliminating your brand name terms? Kristen Bender at Search Engine Land explains why reducing your short-term cost with this strategy might damage your long-term goals.

  • Are you being pushed around by your clients? Are you doing too much pushing? It’s interesting to think about the knowledge, experience, and power dynamics that color the interactions between PPC professionals and our clients– George Michie analyzes those dynamics, and talks about what you should consider when developing your client relationships.

  • What’s one word we all love to hear and take advantage of? FREE! That’s right! Google is offering Free webinars in June encompassing AdWords topics and specifically toward the travel/auto industries.

  • There are many mobile advertising methods other than Apple’s iPhone apps to build your mobile brand. Some of the many methods of delivery for mobile advertising across MSN, Windows Live, Bing.com, MSNBC, and Fox Sports, so don’t limit yourself.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.