PPC News Roundup for June 7, 2007

  • This new keyword tool, Keyword Companion, reviewed by reviewlicious.com, helps you source relevant keywords for your campaign, as well as help you break the collected phrases into logical groups, ready for you to use in your Google AdWords & Yahoo! campaigns. Downside, it costs money.
  • A post on threadworks.org talks about a Beijing based lab for Microsoft performed a study on new algorithms that correctly guessed the gender of a web surfer 80% of the time, and his or her age 60% of the time.
  • The Google Black Box is opened slightly check out SEOMoz to unlock the mystery.

The Rise of The No-Click Search Results

Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.