PPC News Roundup for May 1, 2007

  • The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads.
  • According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool.
  • What happens when MSN begins displaying your ads beyond keyword searches? Who knows!? But I agree with the Google Cache in thinking this can’t be good for click-through-rates.
  • Are display ads making a comeback? It’s too early to tell, but Business Week seems to think all signs point to Yes.
  • No coupons, no customers. Andy Beal talks about Google checkout tanking after one company stops handing out coupons.

What is 3rd Party Data and How Do You Use it?

Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Time for an Honest Discussion about RSA's

Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.