PPC News Roundup for May 21, 2010
May 21, 2010
Is Foursquare the next big place to advertise? I’ve heard some noise about it myself, and a post from Small Business Search Marketing also asks the questions. There are some coupons going around for those who are mayors of Starbucks, but surely ad space will be for sale soon – will it be PPC based?
If you aren’t managing your SEM accounts through a desktop editor, now is the time to start. The SEM desktop tools from Google, MSN, and Yahoo benefit you far greater than the online alternative. Bulk updates, copy and paste functionality, and validating your changes before going live makes managing SEM account much more efficient. Take some time and learn about the big three desktop editors in this post from Search Engine Land.
How you structure your accounts is as important as the keywords that are in. Make sure you are thinking about how to organize your campaigns, settings to apply and where to set your bids before you upload. Here is a list of campaign best practices to make sure you are set up for success.
Here’s an interesting read from Search Engine Watch on Google wanting to get rid of bidding. He discusses how smart pricing, product listing ads and other tools within Google are trying to move away from the bid system. Do you agree with his conclusion?
Browse By Category
10 New Ways to Optimize Paid Search with Call Intelligence
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
Spend Smarter: Identifying Account Opportunities
Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and alleviates some stress.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Up and Running with AdWords Add-on for Google Sheets
In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.
Tackling Facebook Ad Disapprovals
Why your Facebook ad is disapproved and what you can do to fix it and avoid future problems.
Easy Steps to Complete a Competitor Analysis
We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you.
Load More »