PPC News Roundup for May 30, 2007

  • Have you noticed the annoying differences between AdWords and Panama? If not, let Got Ads bring them to your attention.
  • Search Marketing Standard lays out the basics when panning for keyword gold in this 2 part post. Everything is covered from keyword targeting, to relevancy, tracking and even branding issues.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.