Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other new features!
YSM is integrating the favicon into their search results. Now, if someone searches for something matching your domain name, your favicon will pop up next to the url in your ad! I love this idea. It brings another visual element to the table that wasn’t available before. Adding an identifiable brand presence directly to an ad will make it grab the user’s attention right away. On the other hand, it could just clutter up the space. I guess we’ll have to wait and see. Currently this is only being tested on select advertisers.
The Get Elastic eCommerce Blog released a 3-part blog series debunking myths of PPC. Get their take on the common myths related to organic vs. paid traffic, increased bids for increased rankings, and non-converting keywords.
In a world of ever-shrinking budgets, it’s time to shift the focus your sales pitch in order to maximize your PPC budget allocation. This post from SEM Geek gives us some great out-of-the-box ideas to better monetize your PPC marketing plan to clients and expand its objective beyond driving leads or sales.
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Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Facebook highlights the advertising principles that guide their decision making in response to recent events.