- Gordon Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits.
- This article is an example of a PPC strategy document, or a proposal. Shimon Sandler lays out his basic criteria for building an effective PPC campaign for a client. While he hits most of the major points, the biggest thing that is missing is customization. This plan seems to me to be geared for a “set it and forget it” PPC campaign.
- Is it a Conspiracy Theory or Truth that Google Adwords at times will deliver irrelevant organic ads to make more money off pay-per-click ads? Well, that’s what some are expressing in this post referencing a Web Master World post.
- 72% of Americans suffer from Search Engine Fatigue?! This post gives us some interesting stats on how many Americans get frustrated with their search engine results. One stats reports that 65% of Americans have spent more than two hours searching for a topic in one sitting, wow!
Become a PPC Hero
Join over 34,000 other subscribers and get the PPC resources that best fit your needs as a modern digital marketer. Select your subscriptions to the right.
PPC News Roundup for October 24, 2007
Subscribe to Daily Blog Updates
Save time and Become the Hero with updates from PPC Hero in your inbox!
New Subscribers also receive our highly demanded PPC Budget Forecast template
Browse By Category
4 Google Ads Automated Rules To Try
Learn four Google Ads automated rules that will help with account management.
Ecommerce SEO: Optimizing and Ranking Category Pages
Category pages tend to contain the least content, thereby making them difficult to optimize. Here are some tips & examples of how best to optimize them.