PPC News Roundup for October 31st, 2008
Happy Halloween loyal PPC Hero readers! I hope its full of chills and thrills 😮 … As for myself, I always manage to channel my inner child and go all-out for Halloween, good times! Enough chit-chat, here’s our PPC roundup for the week.
- We were having discussions about optimizing some ad groups for a client and the topic of breaking keywords up by match type came into the conversation. I found this article from The CLM Blog that gives some useful insight into the subject!
- The adCenter blog outlines the new upgrades to the Microsoft interface that just took place. The interface has always been a little clunky, so lets all hope these improvements make campaign management a little easier.
- Anyone close to the New York area should definitely consider attending the Google Marketer’s Playbook at ad:tech New York on Nov. 3rd and 4th. The Google pros will be giving out tons of advice and tips at this digital marketing conference. There are also past presentations and webinars that are live on the Google Business Channel.
- Good news for beer and champagne drinkers! Google is now allowing advertisers to promote the sale of beer and champagne in their ad text. For some reason it was blocked, however a Google rep told Pratt at Gonzo SEO that the ban is now lifted. However you still can’t promote the sale of hard liquor in your ads. Too bad for all the whiskey drinkin’ clients of yours.
- George Michie (from the Rimm-Kaufman Group) wrote an interesting post at Search Engine Land. He proposes a counter-argument to the typical PPC bidding strategy in relation to the buying cycle. His hypothesis? “If keyword level performance data suggests a keyword is underperforming, it probably is.” In other words, the keyword that generated the sale is the most important and the general keywords likely had nothing to do with that sales event.
- The Post Click Marketing Blog suggests a “surgical” approach to your PPC keywords. Or in layman’s terms – focus the spectrum of keywords you’re targeting into a narrower funnel and avoid the “garbage in, garbage out” mentality.
- Did you catch the “Disconnect in PPC vs. SEO” post at SEOMoz last week? It tried to explain that the investment for PPC and SEO was inappropriately lopsided towards PPC. John Ellis read that article, and he wrote a solid rebuttal that does a great job of explaining why PPC should have a higher investment threshold.
Browse By Category
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!
A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.